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id="lzx9l9f" class="bannbottom09"></div> <div id="9tjrfr5" class="bannbottom08"> <div id="9vlr5tf" class="main"> <div id="zbdjl55" class="crumbs1"><a href="http://www.unionmasks.com">首頁(yè)|HOME PAGE</a><span> > </span><a href="http://www.unionmasks.com/news/">新聞中心</a> > <a href="http://www.unionmasks.com/hanye/">行業(yè)新聞</a> > 吸塵器新技術(shù)的發(fā)展促成市場(chǎng)膨脹</div> </div> </div> <div id="dddlrxh" class="main"> <div id="pvxfb5d" class="subna1"> <a class="cur" href="http://www.unionmasks.com/hanye/">行業(yè)新聞</a><span></span> </div> <div class="lpvnxdl" id="Article"> <h1>吸塵器新技術(shù)的發(fā)展促成市場(chǎng)膨脹<br /> <span>2013-09-05 15:40:14 來(lái)源：評論：<a href="#comment_iframe" id="comment">0</a> 點(diǎn)擊：</span><span id="hits"></span></h1> <div id="llthzff" class="summary" >第一，在產(chǎn)品結構方面，作為市場(chǎng)主流的臥式產(chǎn)品，零售量份額始終保持在65%左右，而在微型和立式產(chǎn)品的市場(chǎng)競爭中，微型產(chǎn)品憑借其在價(jià)格上的優(yōu)勢在競爭中占上風(fēng)，市場(chǎng)份額有所擴大。</div> <div id="lp9zf9b" class="content"> <span style="font-size:14px;"><strong>吸塵器新技術(shù)的發(fā)展促成市場(chǎng)膨脹</strong></span><br /> <br /> <br /> <p style="margin: 0px 0px 15px; padding: 0px; border: 0px; list-style-type: none; color: rgb(3, 3, 3); font-family: 宋體; font-size: 14px; line-height: 24px; "><span style="color:#000000;"><span style="font-size:12px;"><span style="background-color:#ffffff;">從近三年的市場(chǎng)發(fā)展來(lái)看，吸塵器市場(chǎng)呈現出以下3個(gè)特點(diǎn)：</span></span></span></p> <p style="margin: 0px 0px 15px; padding: 0px; border: 0px; list-style-type: none; color: rgb(3, 3, 3); font-family: 宋體; font-size: 14px; line-height: 24px; "><span style="color:#000000;"><span style="font-size:12px;"><span style="background-color:#ffffff;">第一，在產(chǎn)品結構方面，作為市場(chǎng)主流的臥式產(chǎn)品，零售量份額始終保持在65%左右，而在微型和立式產(chǎn)品的市場(chǎng)競爭中，微型產(chǎn)品憑借其在價(jià)格上的優(yōu)勢在競爭中占上風(fēng)，市場(chǎng)份額有所擴大。</span></span></span></p> <p style="margin: 0px 0px 15px; padding: 0px; border: 0px; list-style-type: none; color: rgb(3, 3, 3); font-family: 宋體; font-size: 14px; line-height: 24px; "><span style="color:#000000;"><span style="font-size:12px;"><span style="background-color:#ffffff;">第二，從銷(xiāo)售渠道上分析，與其他小家電不同，吸塵器的銷(xiāo)售渠道近三年來(lái)不斷向家電渠道傾斜，目前已占了六成以上的市場(chǎng)份額，就現在的趨勢來(lái)看還有繼續擴大的空間。</span></span></span></p> <p style="margin: 0px 0px 15px; padding: 0px; border: 0px; list-style-type: none; color: rgb(3, 3, 3); font-family: 宋體; font-size: 14px; line-height: 24px; "><span style="color:#000000;"><span style="font-size:12px;"><span style="background-color:#ffffff;">第三，在最受關(guān)注的品牌競爭方面，隨著(zhù)市場(chǎng)需求量的不斷增加，吸塵器（</span></span></span><span style="font-size:12px;">無(wú)塵室吸塵器氣動(dòng)吸塵器防爆吸塵器工業(yè)吸塵器</span>）<span style="font-size: 12px; color: rgb(0, 0, 0); ">市場(chǎng)呈現出一線(xiàn)品牌穩步增長(cháng)、二線(xiàn)品牌競爭加劇的態(tài)勢，從而也導致了市場(chǎng)集中度逐年提高。</span></p> <p style="margin: 0px 0px 15px; padding: 0px; border: 0px; list-style-type: none; color: rgb(3, 3, 3); font-family: 宋體; font-size: 14px; line-height: 24px; "><span style="color:#000000;"><span style="font-size:12px;"><span style="background-color:#ffffff;">究竟是何原因使得在市場(chǎng)競爭不斷加劇的情況下，無(wú)論處于一線(xiàn)的海爾、飛利浦，還是二線(xiàn)的美的、伊萊克斯等品牌在零售量市場(chǎng)方面仍然能夠保持增長(cháng)呢？其中不能忽視的一個(gè)原因就是：新技術(shù)在吸塵器產(chǎn)品上的應用。其中以無(wú)塵袋產(chǎn)品的市場(chǎng)表現最為突出，在零售量環(huán)比大幅增長(cháng)的刺激下，市場(chǎng)份額也擴大了近一倍。</span></span></span></p> <p style="margin: 0px 0px 15px; padding: 0px; border: 0px; list-style-type: none; color: rgb(3, 3, 3); font-family: 宋體; font-size: 14px; line-height: 24px; "><strong><span style="color:#000000;"><span style="font-size:12px;"><span style="background-color:#ffffff;">新技術(shù)成企業(yè)最大賣(mài)點(diǎn)</span></span></span></strong></p> <p style="margin: 0px 0px 15px; padding: 0px; border: 0px; list-style-type: none; color: rgb(3, 3, 3); font-family: 宋體; font-size: 14px; line-height: 24px; "><span style="color:#000000;"><span style="font-size:12px;"><span style="background-color:#ffffff;">縱觀(guān)各大品牌近三年來(lái)的市場(chǎng)表現，無(wú)論在新技術(shù)的應用還是在市場(chǎng)策略方面都體現出各自不同的特點(diǎn)：</span></span></span></p> <p style="margin: 0px 0px 15px; padding: 0px; border: 0px; list-style-type: none; color: rgb(3, 3, 3); font-family: 宋體; font-size: 14px; line-height: 24px; "><span style="color:#000000;"><span style="font-size:12px;"><span style="background-color:#ffffff;">海爾憑借品牌在消費者心目中的良好形象和國產(chǎn)品牌在價(jià)格上的優(yōu)勢，在臥式、微型兩大市場(chǎng)主銷(xiāo)產(chǎn)品的市場(chǎng)份額上處于首位，并且在不斷擴大對第二名———飛利浦的領(lǐng)先優(yōu)勢。在新技術(shù)的研發(fā)上，海爾推出的“健康理念”吸塵器具有“兩用螺旋刷頭及風(fēng)動(dòng)滾輪”，可有效清除微小的螨蟲(chóng)；同時(shí)，還帶有“光觸媒濾網(wǎng)”設計和HEPA過(guò)濾系統，在有效殺菌的同時(shí)還可過(guò)濾掉細小的灰塵；低噪音也成為其一大重要特色。此外，其推出的“水媒介”桶式吸塵器，也是對傳統吸塵器技術(shù)的一大改進(jìn)。</span></span></span></p> <p style="margin: 0px 0px 15px; padding: 0px; border: 0px; list-style-type: none; color: rgb(3, 3, 3); font-family: 宋體; font-size: 14px; line-height: 24px; "><span style="color:#000000;"><span style="font-size:12px;"><span style="background-color:#ffffff;">飛利浦市場(chǎng)份額的不斷擴大得益于其近年來(lái)在微型產(chǎn)品上的突出表現，尤其在今年，其微型產(chǎn)品的市場(chǎng)份額較2004年增長(cháng)了一倍，雖然售價(jià)略高于該類(lèi)產(chǎn)品的市場(chǎng)平均水平，但仍然吸引了不少消費者的關(guān)注和青睞。飛利浦在百貨渠道表現穩定，雖然百貨渠道并不是吸塵器的主銷(xiāo)渠道，但在高端產(chǎn)品的市場(chǎng)競爭中仍然是不可忽視的渠道之一。近三年來(lái)，海爾將更多的注意力投向了家電渠道，而忽視了百貨渠道，截至今年7月，其在該渠道的份額比2003年下滑了近一倍；而飛利浦則憑借其穩定的市場(chǎng)表現，取代海爾成為該渠道的銷(xiāo)售冠軍。</span></span></span></p> <p style="margin: 0px 0px 15px; padding: 0px; border: 0px; list-style-type: none; color: rgb(3, 3, 3); font-family: 宋體; font-size: 14px; line-height: 24px; "><span style="font-size:12px;"><span style="color:#000000;"><span style="background-color:#ffffff;">美的在市場(chǎng)上的處境比較尷尬，無(wú)論在渠道上還是在規格上的售賣(mài)策略，與海爾非常相似，但是對于美的而言，其在價(jià)格上或是產(chǎn)品質(zhì)量上與海爾相比并沒(méi)有明顯的優(yōu)勢，在這種局面下，美的想要在市場(chǎng)競爭中有所作為就要突出自身產(chǎn)品的特色，以吸引更多消費者的關(guān)注。這一點(diǎn)在美的推出的</span></span><a style="color: rgb(62, 62, 62); text-decoration: none; " target="_blank" title="新品"><span style="color:#000000;"><span style="background-color:#ffffff;">新品</span></span></a><span style="color:#000000;"><span style="background-color:#ffffff;">上有所體現，比如其推出的“趣潔星”、 “超潔星”、“輕巧星”系列產(chǎn)品，配備“微塵專(zhuān)用真空吸塵電機”，提供風(fēng)速50m/s的超級立體旋風(fēng)，并匹配多種清除微塵的專(zhuān)用吸頭，使吸塵效果更上一個(gè)臺階。</span></span></span></p> <p style="margin: 0px 0px 15px; padding: 0px; border: 0px; list-style-type: none; color: rgb(3, 3, 3); font-family: 宋體; font-size: 14px; line-height: 24px; "><span style="color:#000000;"><span style="font-size:12px;"><span style="background-color:#ffffff;">值得一提的是，其電機為東芝開(kāi)利與美的合資生產(chǎn)制造，性能優(yōu)良。另外值得關(guān)注的是，今年4月美的集團宣布旗下的美的廚具公司與國內著(zhù)名吸塵器廠(chǎng)家江蘇春花電器合資，組建美的春花電器公司，并且表示，將迅速整合兩家的吸塵器業(yè)務(wù)，號稱(chēng)要以1000萬(wàn)臺的年產(chǎn)量坐上未來(lái)吸塵器行業(yè)頭把交椅。</span></span></span></p> <p style="margin: 0px 0px 15px; padding: 0px; border: 0px; list-style-type: none; color: rgb(3, 3, 3); font-family: 宋體; font-size: 14px; line-height: 24px; "><span style="color:#000000;"><span style="font-size:12px;"><span style="background-color:#ffffff;">眾所周知，伊萊克斯在吸塵器市場(chǎng)上始終堅持采用高端策略，除了在主流的臥式和微型產(chǎn)品上的價(jià)格明顯高于市場(chǎng)平均售價(jià)外，在立式產(chǎn)品上的售價(jià)更是達到該規格平均售價(jià)的1.5倍。即便如此，從今年前7個(gè)月的市場(chǎng)銷(xiāo)售情況來(lái)看，其仍然占據了立式產(chǎn)品市場(chǎng)45.12% 的零售量市場(chǎng)份額。除此以外，其著(zhù)名的“三葉蟲(chóng)”產(chǎn)品和最新推出的無(wú)線(xiàn)充電式吸塵器“瑞彼得”，都以昂貴的價(jià)格在市場(chǎng)中占有一席之地。</span></span></span></p> <p style="margin: 0px 0px 15px; padding: 0px; border: 0px; list-style-type: none; color: rgb(3, 3, 3); font-family: 宋體; font-size: 14px; line-height: 24px; "><span style="color:#000000;"><span style="font-size:12px;"><span style="background-color:#ffffff;">除了上述四大品牌以外，龍的的多款吸力高達28kPa的臥式吸塵器；LG集合了“氣旋式集塵”技術(shù)與“高頻震動(dòng)刷頭”技術(shù)于一身的CYKING系列新品等都以其各自的特點(diǎn)吸引了不少消費者的目光。</span></span></span></p> </div> <p style="margin-bottom:10px"> <strong>相關(guān)熱詞搜索：</strong><a href="http://www.unionmasks.com/index.php?m=content&c=tag&a=lists&tag=%E5%90%B8%E5%B0%98%E5%99%A8%E6%96%B0%E6%8A%80%E6%9C%AF%E7%9A%84%E5%8F%91%E5%B1%95%E4%BF%83%E6%88%90%E5%B8%82%E5%9C%BA%E8%86%A8%E8%83%80" class="blue">吸塵器新技術(shù)的發(fā)展促成市場(chǎng)膨脹</a> <a href="http://www.unionmasks.com/index.php?m=content&c=tag&a=lists&tag=%E5%90%B8%E5%B0%98%E5%99%A8" class="blue">吸塵器</a> <a href="http://www.unionmasks.com/index.php?m=content&c=tag&a=lists&tag=%E6%97%A0%E5%B0%98%E5%AE%A4%E5%90%B8%E5%B0%98%E5%99%A8" class="blue">無(wú)塵室吸塵器</a> <a href="http://www.unionmasks.com/index.php?m=content&c=tag&a=lists&tag=%E6%B0%94%E5%8A%A8%E5%90%B8%E5%B0%98%E5%99%A8" class="blue">氣動(dòng)吸塵器</a> <a href="http://www.unionmasks.com/index.php?m=content&c=tag&a=lists&tag=%E9%98%B2%E7%88%86%E5%90%B8%E5%B0%98%E5%99%A8" class="blue">防爆吸塵器</a> <a href="http://www.unionmasks.com/index.php?m=content&c=tag&a=lists&tag=%E5%B7%A5%E4%B8%9A%E5%90%B8%E5%B0%98%E5%99%A8" class="blue">工業(yè)吸塵器</a> </p> <p class="f14"> <strong>上一篇：</strong><a href="http://www.unionmasks.com/hanye_20130823_182.html">無(wú)塵室工作臺除銹原理 </a><br /> <strong>下一篇：</strong><a href="http://www.unionmasks.com/hanye_20130905_188.html">工業(yè)吸塵器的市場(chǎng)報價(jià)參考</a> </p> <div id="xvjxbln" class="related"> <h5 class="blue">相關(guān)閱讀：</h5> <ul class="list blue lh24 f14"> <li>·<a href="http://www.unionmasks.com/hanye_20130723_8.html" target="_blank">工業(yè)吸塵器與商用吸塵器的區別及選購</a><span>(2013-07-23)</span></li> <li>·<a href="http://www.unionmasks.com/hanye_20130723_9.html" target="_blank">吸塵器相關(guān)知識和問(wèn)題</a><span>(2013-07-23)</span></li> <li>·<a href="http://www.unionmasks.com/hanye_20130729_57.html" target="_blank">防爆吸塵器的詳細簡(jiǎn)介</a><span>(2013-07-29)</span></li> <li>·<a href="http://www.unionmasks.com/hanye_20130729_58.html" target="_blank">無(wú)塵室吸塵器基本結構 </a><span>(2013-07-29)</span></li> <li>·<a href="http://www.unionmasks.com/hanye_20130729_59.html" target="_blank">工業(yè)吸塵器詳細介紹</a><span>(2013-07-29)</span></li> <li>·<a 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